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Evidence Guide: BSBSMB413 - Design a digital action plan for small business

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBSMB413 - Design a digital action plan for small business

What evidence can you provide to prove your understanding of each of the following citeria?

Determine digital readiness of the business

  1. Review current digital assets, and internal capacity and capability to pursue digital opportunities
  2. 1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals
  3. 1.3 Research and analyse competitors' use of digital technologies
  4. Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements
Review current digital assets, and internal capacity and capability to pursue digital opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

1.3 Research and analyse competitors' use of digital technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate digital tools and services to meet business needs

  1. Research key components of a digital strategy
  2. Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment
  3. Identify specialist advisors and associated costs, and seek assistance where required
  4. Consider how the proposed digital initiatives will integrate with or replace non-digital business tools
Research key components of a digital strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify specialist advisors and associated costs, and seek assistance where required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a digital plan aligned with business goals

  1. Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan
  2. Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives
  3. Identify the key metrics to be monitored
  4. Determine the review interval for the action plan and process for incorporating innovations
  5. Document the action plan in a suitable format for the business
Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the key metrics to be monitored

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the review interval for the action plan and process for incorporating innovations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document the action plan in a suitable format for the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital readiness of the business

1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

1.3 Research and analyse competitors' use of digital technologies

1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

2. Investigate digital tools and services to meet business needs

2.1 Research key components of a digital strategy

2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

2.3 Identify specialist advisors and associated costs, and seek assistance where required

2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

3. Develop a digital plan aligned with business goals

3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

3.3 Identify the key metrics to be monitored

3.4 Determine the review interval for the action plan and process for incorporating innovations

3.5 Document the action plan in a suitable format for the business

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital readiness of the business

1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

1.3 Research and analyse competitors' use of digital technologies

1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

2. Investigate digital tools and services to meet business needs

2.1 Research key components of a digital strategy

2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

2.3 Identify specialist advisors and associated costs, and seek assistance where required

2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

3. Develop a digital plan aligned with business goals

3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

3.3 Identify the key metrics to be monitored

3.4 Determine the review interval for the action plan and process for incorporating innovations

3.5 Document the action plan in a suitable format for the business

Evidence of the ability to:

identify digital technologies, assess potential return on investment and evaluate whether they could replace non-digital tools in a small business

design and document an integrated approach to implementing digital technologies that complies with relevant legislation and business requirements

develop a process for monitoring key metrics and incorporating modifications to the strategy.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline key characteristics, expectations and needs of the small business customer base

identify technology options, benefits and challenges for small business owners related to:

online presence

digital marketing

selling online

customer interaction

online security

supplier interaction

mobile based solutions

cloud computing

explain the intellectual property and other legislative implications for small business use of digital technologies

outline at least three key metrics or analytical tools for assessing performance of digital technologies.